In 2006, Midi OFFICIAL, the only officially licensed brand of Midi, was established, dedicated to producing and selling all kinds of peripheral products related to Midi. Since 2024, Midi OFFICIAL has launched the ‘Midi WOOOW’ program, which aims to integrate Midi's products, interactive activities, and brand culture into diversified spatial scenes.

Midi product is not only a cultural brand, it also carries the mission of exploring infinite possibilities. The action of transmitting and constructing contemporary sound is still ongoing, and will continue to move forward in the future. In 2024, Midi Product plans to open an overseas online store, which will start to sell Midi Product's merchandise as well as peripheral products of Chinese musicians.