Midi WOOOW’ is a nationwide fun and youthful offline interactive program which launched by Midi Production in June 2024, aiming at combining the elements of Midi with diversified spatial scenarios and constructing a series of crisscrossing veins through the in-depth fusion of all kinds of brands and rock and roll, in order to connect you and me in the city.

As of December 2024, there are 325 ‘Midi WOOOW’ cooperative stores across 31 provinces in China, successfully bringing music fans together across the country.